by Chris Greta | Apr 30, 2018 | Marketing, The 24 Hour Brand
There may actually be a hundred things I wish I knew before I got into advertising, but I’ll save the other 97 for another day. 1. Get a mentor. I grew up watching Bewitched and I wanted to be Darren Stevens. Seriously, not kidding. The other kids wanted to be... by Chris Greta | Apr 26, 2018 | The 24 Hour Brand
We’ve all had jobs. Jobs that we loved or hated but jobs that paid our bills and let us live a reasonable life. But deep inside, haven’t we all thought that maybe our jobs are only fulfilling half of who we are and who we wish we could be. Maybe deep, down... by Chris Greta | Apr 6, 2018 | The 24 Hour Brand
Chances are, whatever you know about Harley motorcycles isn’t about the Shovelhead. The Shovelhead was a kind of Harley engine that powered all their bikes throughout the 70’s. They dressed them up a lot of ways, but the engine was basically the same. They... by Chris Greta | Apr 5, 2018 | The 24 Hour Brand
This isn’t about the tacky movies. This is about a rambling 1971 song by Don McLean. “Bye Bye Miss American Pie… Drove my Chevy to the levy but the levy was dry…” You know the song. We all know the song. I heard it on Pandora the other... by Chris Greta | Mar 25, 2018 | Branding, The 24 Hour Brand
FUD. Fear, uncertainty and doubt. It’s an old advertising cliche that I think should be buried along with those Camel cigarette ads about how more doctors smoking Camels blah, blah blah. Fear, uncertainty and doubt. The art of scaring your prospects into buying... by Chris Greta | Mar 23, 2018 | The 24 Hour Brand
Man, I’ve seen some miserable messaging. Complex, overly verbose, rambling, bland. Here’s a great example. I spent a fair amount of time in a big tech company a few years back and one of the execs would do presentations that were composed entirely of...
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