by Chris Greta | Sep 24, 2015 | Branding, Marketing
I listened to a talk on NPR today by Elizabeth Gilbert. She wrote the book Eat Pray Love and I admit I may be the only person on earth that hadn’t read it, so I’ll get that out of the way. She was talking about creativity and a unique concept of where it... by Chris Greta | Mar 4, 2015 | Branding, Marketing, The 24 Hour Brand
Hunter S. Thompson could have made a great Ad Guy for one reason. He didn’t play it safe. He knew that the only way to break through the constant noise is to make a completely different noise. See what everyone else is doing and not do that. But that’s a... by Chris Greta | Mar 22, 2014 | Marketing
Every so often I have a fight with a client over language. Or verbage, as I often hear (and shudder when I do). They want to use words like “quality” and “value” and “consumer” in their copy and I get itchy. First off, can anyone... by Chris Greta | Mar 15, 2014 | Marketing
I remember the first time I heard the word “content” in referring to copy for a Web site. I hated it. Good marketing copy should tell a story. It should move you and motivate you and make you want more. It should grow a business and turn readers into...
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