by Chris Greta | Aug 7, 2018 | Marketing, The 24 Hour Brand
I understand loyalty. I’ve worked on loyalty programs for years and I’m very conscious of how corporate behavior affects my own loyalty. I’m as jaded an Ad Guy as could possibly exist so I can see through all the loyalty programs you could ever dream... by Chris Greta | May 15, 2018 | Marketing
My favorite pair of shoes didn’t match. They were a pair of black oxfords that I picked up at an outlet store for a big-name expensive brand. I’m sure I’d never have spent the money on them originally, but these were a bargain. They were simple,... by Chris Greta | Apr 30, 2018 | Marketing, The 24 Hour Brand
There may actually be a hundred things I wish I knew before I got into advertising, but I’ll save the other 97 for another day. 1. Get a mentor. I grew up watching Bewitched and I wanted to be Darren Stevens. Seriously, not kidding. The other kids wanted to be... by Chris Greta | Apr 20, 2018 | Marketing
I shot this with my good friends over at Sparksight here in Austin. If you’re looking to work in a creative agency, there are some things to think about before you sit for your interview. Watch it here. by Chris Greta | Nov 20, 2017 | Marketing, The 24 Hour Brand
Is new and shiny and perfect better than hand made, worn at the edges, flawed and very human. I guess the answer is, is it the wing on the airplane I’m flying right now or my dinner plate. Or a vehicle. When I think about vehicles, I think about the strange... by Chris Greta | Aug 19, 2017 | Marketing
The Austin Technology Council had tapped me to do brand development and guerrilla marketing presentations a couple times a year and I always obliged. Then one day they had a cancellation. And a very last minute cancellation at that. I get a call that the meeting was...
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