The deliberate submarine life.

I grew up in Long Beach, California. It’s a quiet little DMZ between LA and OC. My whole neighborhood for miles around was strawberry fields back in the 50’s and one night got whipped up into a sea of cheap, little houses with three bedrooms and one...

What price loyalty?

I understand loyalty. I’ve worked on loyalty programs for years and I’m very conscious of how corporate behavior affects my own loyalty. I’m as jaded an Ad Guy as could possibly exist so I can see through all the loyalty programs you could ever dream...