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The perfect imperfect human touch. A story about imperfect shoes and a great direct marketing campaign.

by Chris Greta | May 15, 2018 | Marketing

My favorite pair of shoes didn’t match. They were a pair of black oxfords that I picked up at an outlet store for a big-name expensive brand. I’m sure I’d never have spent the money on them originally, but these were a bargain. They were simple,...

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