by Chris Greta | Mar 25, 2018 | Branding, The 24 Hour Brand
FUD. Fear, uncertainty and doubt. It’s an old advertising cliche that I think should be buried along with those Camel cigarette ads about how more doctors smoking Camels blah, blah blah. Fear, uncertainty and doubt. The art of scaring your prospects into buying... by Chris Greta | Mar 23, 2018 | The 24 Hour Brand
Man, I’ve seen some miserable messaging. Complex, overly verbose, rambling, bland. Here’s a great example. I spent a fair amount of time in a big tech company a few years back and one of the execs would do presentations that were composed entirely of... by Chris Greta | Mar 20, 2018 | The 24 Hour Brand
I’d recently presented concepts for a campaign and that was the reply. “But I wanted something really creative…” At this point in my career I know that’s the wrong answer. I pushed back and explained why, in my judgement, a less... by Chris Greta | Mar 1, 2018 | The 24 Hour Brand
She’s gone. She retired from her wanderings a few years back and felt it was time wandering around the back yard, sleeping on the bed and looking for a lap to sleep on. and sleeping in. But now she’s gone. She slipped into what I could only assume was a bit of a cat...
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