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Bear Hugging The Thing… Everything I already knew about advertising I learned in comedy improv class.

by Chris Greta | Jun 23, 2014 | The 24 Hour Brand

I realized a great truth yesterday in improv class. Of course, I’ve always known it but it’d never had such a snappy term. Bear Hugging The Thing. What the hell does that mean? Well, in improv it means quickly realizing what the scene is about and...

Guerrilla Marketing a trade show… Always bring a gun to a knife fight.

by Chris Greta | Jun 17, 2014 | The 24 Hour Brand

It sounds counterintuitive from a business startup, but I love cheap clients. I’ve learned over the years that the clients with less money to spend are more likely to be adventurous in their marketing. That thrills me. My philosophy is that you can either throw...

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