by Chris Greta | Mar 26, 2014 | The 24 Hour Brand
I have what could be the perfect client. It’s a startup that’s getting great funding, has been set up well and has all the research to back up their offering. The CEO has run private equity funds and understands the market he’s launching into.... by Chris Greta | Mar 22, 2014 | Marketing
Every so often I have a fight with a client over language. Or verbage, as I often hear (and shudder when I do). They want to use words like “quality” and “value” and “consumer” in their copy and I get itchy. First off, can anyone... by Chris Greta | Mar 19, 2014 | The 24 Hour Brand
As a brand developer, I’ve been in around two hundred startups in the last twenty years. I’ve seen a lot of tragedy and triumph and here are some lessons that bubbled to the top. 1. When everyone has a thousand dollar Aeron chair, you’ll fail.... by Chris Greta | Mar 15, 2014 | Marketing
I remember the first time I heard the word “content” in referring to copy for a Web site. I hated it. Good marketing copy should tell a story. It should move you and motivate you and make you want more. It should grow a business and turn readers into... by Chris Greta | Mar 12, 2014 | The 24 Hour Brand
I worked for Bruce Campbell’s ad agency back in the distant 80’s. He was usually good for a story or fable but one saying of his always stuck with me. “There should be two artists to do a painting. One to paint it and one to shoot him when it’s...
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