by Chris Greta | Feb 28, 2014 | The 24 Hour Brand
No, Carlos isn’t in the ad business and it’s been years since I read his work, but he had one idea that’s stayed with me and any company needing new thinking should embrace. In the story, Don Juan is giving advice to someone with a poorly behaved... by Chris Greta | Feb 22, 2014 | The 24 Hour Brand
If you’re an Ad Guy you probably know about this ad. I remember reading it back in design school somewhere back in the early 80’s. It inspired me and, really, has been the driving philosophy for everything I’ve done since. So I got to thinking that... by Chris Greta | Feb 22, 2014 | The 24 Hour Brand
OK. So I never actually MET Hunter S. Thompson. He’s not actually a “friend,” not even in the Facebook kinda way. But I’ve always admired how he thought. His communication skills amazed me and I’ve read nearly everything he’s ever... by Chris Greta | Feb 21, 2014 | The 24 Hour Brand
I sold out. I sold The Ad Ranch. My baby. My ad agency. That thing that defined who the hell I was (well, kinda). I had the agency for more than a dozen years. A dozen years. A dozen years. Had to repeat that. For an Ad Guy, that is several centuries. We Ad Guys have... by Chris Greta | Feb 21, 2014 | The 24 Hour Brand
I love great design. And so does the whole world. Look at Apple. They’ve done very well competing in a business where everyone thought the cheapest would win. But they approached the market with the idea of making truly beautifully designed products and do you...
Recent Comments